03.Project Name 02(02/08)
Demo summary: one or two sentences about what this project is and why it matters.
Overview
Demo lead sentence - the one idea this section is about, kept to one or two lines.
Demo paragraph in the left column. Replace it with the brief, the goal and the constraints of the project in roughly 80 to 150 words.
Demo paragraph in the right column. Use a single paragraph for short text.
Process
- 01BriefGoal, audience and deadline.
- 02ResearchAudit of the category.
- 03DirectionsThree routes on paper.
- 04RefinementOne route, full set.
- 05DeliveryFiles and rollout.
Directions
The mark
Logomark
One shape, three jobs
Demo paragraph about the image beside it. Say what to notice and why the choice was made.
Construction
Built on the grid
The same block with the image on the left side.
Caption - what to notice in this image.
Specs
Colour
Black - #0B0B0B
White - #FFFFFF
Grey - #9A9A9A
Green - #00BB00
Typography
AaDisplay typeface - 500
AaText typeface - 400
Before / after
In use
Words
Demo quote - one or two sentences from the client or the key insight of the project.
09. Scope of work
- Brand identity
- Key visual
- Advertising
- Packaging & print
Credits
Design & art direction - thanghm
Photography - Demo Name